ZENCO Case | Smile Phoenix Hotel, Zunyi


In the core business district of Huichuan District, Phoenix Hotel stands quietly. Designed with the keynote of "bright light luxury", the lobby boasts extensive stone flooring set off by lofty crystal chandeliers. The huge phoenix mural at the front desk seems poised to spread its wings under the lights, with its color palette and texture delivering a sense of upscale comfort. Adjacent to Suzhou Road Food Street, reputed as "Zunyi’s nightlife destination", the hotel integrates dining, accommodation, transport, tourism, shopping and recreation. Here, ZENCO CASA turns the tranquility amid downtown bustle and the earthly charm under Phoenix Mountain into considerate warmth filling every space, endowing every stay with the distinctive leisure unique to Zunyi.



Wander through the bustling streets of Huichuan District, and you will reach the hotel entrance around the corner. Its understated facade conceals magnificent vistas within. Step into the lobby, where the lofty dome is adorned with gilded carvings. A massive layered crystal chandelier casts soft light, illuminating the flowing marble veining on the floor. The full-size giant phoenix mural behind the reception instantly captures attention. Against a warm golden backdrop flanked by fluttering birds, a phoenix rests peacefully amid woods, gently embracing every traveller arriving from afar. Wrought-iron carvings along the corridors, phoenix relief sculptures on the walls and a stone spiral staircase unfold layered spatial beauty. Subtle tea aroma drifts from the lounge nook behind the screens. Courteous staff ease weariness from journeys. While waiting for check-in, guests naturally find their gaze drawn to phoenix-themed decorations throughout the hall. ZENCO CASA gracefully fills the voids of the lobby, seamlessly accompanying guests through the shift of mood upon arriving in the city. It shuts out the traffic commotion outside, guiding body and mind gently into a tranquil, relaxing sojourn atmosphere.



Various guest rooms are staggered throughout the building. Full-length panoramic windows connect the indoor spaces to the city. Raise your eyes, and you can capture the sight of Zunyi’s buildings and distant mountains all at once. Dark timber furniture matched with soft upholstery creates a relaxed living atmosphere. King rooms, twin rooms and leisure suites satisfy diverse accommodation demands. Selected rooms are equipped with exclusive chess and tea corners, perfect for casual local chats. Soft bedding eases fatigue from travel, and functionally divided bathrooms deliver a pleasant experience. Understated and mild, ZENCO CASA abandons flashy shapes, leaving guests’ vision to the lively worldly scenery outside the window. As night unfolds, lamplight drifts gently into the room through sheer curtains, and all anxiety from the journey slowly fades away.



The hotel features a compound catering space. The bright all-day dining buffet restaurant is fitted with neat marble dining counters and casual loose seats, serving food around the clock with authentic northern Guizhou flavors, ideal for light daily meals and small gatherings. Independent deluxe private rooms are equipped with large solid wood round tables and spacious seating, well-suited for business receptions and family banquets. There is also a tranquil Chinese tea house with solid wood tea tables forming quiet corners for negotiations. ZENCO CASA supplies all furniture across the entire catering area, catering to all scenarios including solo light meals, large feasts and business tea talks. It fosters a relaxed and refined dining ambience, allowing guests to immerse themselves in the local culinary culture of Zunyi.



The hotel features a variety of relaxing spaces. The naturally lit gym is fitted with a full range of fitness equipment, offering vistas of urban buildings during workouts. The vintage-style lounge is furnished with soft seating, and a warmly glowing fireplace fosters a gentle ambience perfect for casual conversations and quiet drinks. Considered guest services take care of trivial travel matters. Phoenix Mountain sits beside urban parks, and lively food streets as well as cultural heritage sites are all within short distance. The city embraces a laid-back rhythm, and the hotel provides abundant leisure options for visitors. Guests can freely arrange workouts, gatherings or casual walks, and spend unrushed days under Phoenix Mountain.



Dusk gently blurs the silhouette of Phoenix Mountain, and street lamps flicker awake as night descends. The lobby mural has witnessed countless weary travellers. The dining areas carry murmurs of casual chats in accents from all regions. The floor-to-ceiling windows of guest rooms preserve countless silhouettes of solitary souls late at night. This space holds all the joys and exhaustion of passing visitors. It settles back into quiet order, patiently waiting for the next meeting.


ZENCO CASA constructs a full-set furniture system for all hotel scenarios. Furnishings are thoughtfully placed in every lounge corner, understated and soft, never stealing the limelight. Every seating brings thorough relaxation, and every departure is accompanied by silent gentle farewell. The night breeze from Phoenix Mountain and lasting street vitality ease the anxiety of travel. The space keeps waiting, inviting guests to set aside all weariness amid city lights and restore spirits to start anew. Lights shine endlessly, crowds come and go, and this tenderness remains everlasting.


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