ZENCO CASA Case Study | Hotel Indigo Chengdu Financial City
Hotel Indigo Chengdu Financial City has always taken "making financial history tangible and perceptible" as its core expression. In spatial design, it does not simply display cultural symbols; instead, it naturally integrates the delicate texture of Jiaozi woodblocks and the classic patterns of copper coins into carriers such as walls and cabinets, turning the millennium-old financial cultural context into the "implicit language" of the space. ZENCO CASA is deeply involved in the space creation of the hotel's core areas, undertaking the furniture customization service and achieving seamless connection from design development, R&D and production to on-site installation. Whether it is the bedheads serving the resting function in guest rooms, the minibars meeting daily needs, the corridor finishes guiding traffic flow in public areas, or the elevator hall designs enhancing the reception texture, ZENCO CASA polishes every detail in accordance with the meticulous standard of "accurate implementation of cultural themes and precise matching of accommodation needs". It not only ensures that the furniture design implicitly aligns with the context of Jiaozi Culture, but also ultimately injects a unique soul into the hotel that combines the profoundness of history and the refinement of modernity, truly transforming the abstract "Jiaozi Culture" into a tangible and daily perceptible accommodation experience that guests can reach out and feel.
The hotel's front desk unfolds slowly like an "artistic scroll of Jiaozi". The art installation on the ceiling resembles banknotes blown by the wind, gently cascading down from the dome—like the flow of financial cultural context through time. The floor uses green-and-white geometric mosaic patterns as a canvas; the motifs, seemingly extracted and blended from the outlines of ancient coins, lay a highly rhythmic foundation. The curved arches on both sides feature smooth lines; inside one arch, a lounge area with intertwined red and metallic textures is faintly visible, like hiding private communication scenes from the era of commercial ports. The background wall is based on collage-style woodblock patterns, with interlaced blocks of light and dark brown tones—it not only exudes a sense of historical depth but also engages in a dialogue with the modern texture of the front desk's marble. The orange and yellow floral arrangement displayed in the center is bright and vibrant, allowing the millennium-old financial heritage and the vibrant charm of contemporary cities to coexist naturally in the space. Every detail outlines the "tangible financial aesthetics".
The hotel boasts a total of 236 guest rooms across 7 room types, including Deluxe Boutique King Rooms, Deluxe Boutique Twin Rooms and Deluxe Boutique Rooms. Inheriting Hotel Indigo's "no two are alike" neighborhood culture gene, each room is not only a high-quality accommodation space catering to business trips, family vacations and extended stays, but also a miniature exploration pavilion that condenses the "Jiaozi financial civilization". Centering on the functional positioning and scenario needs of different room types, ZNECO CASA has customized a differentiated furniture system, allowing Jiaozi elements such as gilded woodblock patterns and copper coin patterns to naturally permeate into the living details. At the same time, it strictly adheres to quality standards, realizing the dual values of "perceptible culture and practical living".
Deluxe Boutique Room and Deluxe Boutique Twin Room, as the hotel's core accommodation types catering to a diverse range of guests, quietly incorporate the delicate expression of Jiaozi Culture within the "quiet and functional" spatial foundation. The headboard outlines a sense of texture with a minimalist silhouette, and its light color matching creates a contrast with the green wood veneer—its fine texture implicitly echoes the craftsmanship context of Jiaozi woodblocks from the Northern Song Dynasty, forming a textural resonance with the "gilded woodblock-patterned walls" in the hotel's public areas. The bed frames are equipped with noise-reducing bed bases and non-slip bed feet, ensuring no noise disturbance when turning over at night and creating a core experience of "peaceful sleep and rest" for guests. The yellow-green patterned carpet in the room takes inspiration from the outlines of ancient coins, laying a cultural foundation for the space. The round marble side table in the king room boasts a lightweight and exquisite design; its warm-toned tabletop is convenient for guests to place items and complements the simple yet modern bedside lamps perfectly, jointly creating an elegant resting atmosphere.
Another highly favored premium upgraded room type is the Deluxe Boutique Room. The warm ambient lights that turn on as soon as the door opens echo the design ingenuity in the space, fully embodying the high-end accommodation style. Inside the room, next to the "small leisure and social area" created by ZENCO CASA, there is a round marble side table with a lightweight and exquisite design. It complements the simple and modern bedside lamps perfectly, jointly creating an elegant resting atmosphere. Whether for temporary business meetings or relaxing breaks, the seating can also maintain comfort with its excellent support.Another highly favored premium upgraded room type is the Deluxe Boutique Room. The warm ambient lights that turn on as soon as the door opens echo the design ingenuity in the space, fully embodying the high-end accommodation style. Inside the room, next to the "small leisure and social area" created by ZENCO CASA, there is a round marble side table with a lightweight and exquisite design. It complements the simple and modern bedside lamps perfectly, jointly creating an elegant resting atmosphere. Whether for temporary business meetings or relaxing breaks, the seating can also maintain comfort with its excellent support.
Among the featured room types focusing on landscape experience, the Deluxe Room and Deluxe Twin Room each have their own highlights. In furniture customization, ZENCO CASA places greater emphasis on "scene adaptation" and "cultural integration" to cater to guests seeking an immersive experience. The Deluxe Twin Room is equipped with extra-large floor-to-ceiling windows, and ZENCO CASA has arranged the beds parallel to the windows—this setup not only does not block the viewing perspective of "overlooking the greenery of Jiaozi Park in the morning and taking in the dazzling lights of the Twin Towers at night" but also, through the fine texture of the furniture, implicitly echoes the craftsmanship context of Jiaozi woodblocks from the Northern Song Dynasty, creating an implicit dialogue between "ancient and modern financial symbols" with the modern financial landmarks outside the window. The yellow-green patterned carpet in the room takes inspiration from the outlines of ancient coins, laying a cultural foundation for the space; meanwhile, a round small table and an orange accent chair by the window form a mini relaxation nook, whose warm tabletop is convenient for placing items, and when paired with simple and modern bedside lamps, they jointly create an elegant atmosphere where guests can quietly enjoy the scenery. In the Deluxe King Room, the round marble side table has a lightweight and exquisite design that complements the bedside lamps perfectly; the layout of the bedroom area balances comfort and viewing needs, while Jiaozi Culture elements are quietly integrated into details such as cabinetry and soft furnishing textures, allowing guests to perceive the flow of the millennium-old financial cultural context while enjoying the high-altitude view and quiet relaxation, thus perfectly meeting the core demand of those seeking both a premium view and cultural experience.
The restaurant takes "the integration of market food stalls of the Song Dynasty and modern dining spaces" as its design prototype, creating a dining scene that combines the vitality of daily life and a sense of refinement. The dining tables and chairs in the restaurant are fully adapted to the high-frequency dining needs. The table tops are made of warm and durable materials, which can easily withstand daily use with various types of food. The chairs have solid wood frames, and the upholstered fabric is comfortable to the touch and easy to clean—even if stained with food residues, they can quickly regain cleanliness after wiping. The cultural details in the spatial design hide subtle ingenuity: The floor mosaic patterns are derived from the outline elements of Jiaozi, quietly unfolding the context of financial culture underfoot; the relief textures on the ceiling seem to replicate the patterns of ancient commercial ports, forming a visual echo with the dining tables and chairs. Large floor-to-ceiling windows bring urban scenery and greenery into the room. When guests enjoy their meals, the scenery outside the window complements the cultural details inside the room—the fragrance and freshness of ingredients, the freshness of nature, and the profundity of financial culture intertwine here, creating a unique dining experience.
The lounge takes "the integration of financial cultural context and modern socializing" as its core, creating a private and stylish social space. Inside the lounge, semi-enclosed sofas divide the social area with soft curves; the upholstery fabric is made of textured velvet, and the brown-gold and warm color scheme echoes the overall elegant tone of the hotel. The supporting coffee tables feature transparent glass tabletops, supported by slender metal frames below—their light and translucent design fits the soft conversations during afternoon tea and the relaxed atmosphere of evening cocktail socializing. The central curved bar counter adopts a dark green marble-textured countertop, outlined with gold metal lines, exuding sophistication under the light. The high stools surrounding the bar are mainly in brown and gold tones, with fine upholstery textures and a comfortable seating experience. The circular art installations on the walls emit soft light, echoing the floor mosaics and furniture colors. When guests sit here holding creative drinks, with gentle music in their ears, the comfort of modern socializing and the elegant texture of the space blend naturally here. The hotel's corridors and elevator halls are the "cultural transition zones" for guests as they move through the space. ZENCO CASA, with a deep understanding of "Jiaozi woodblocks and the aesthetics of commercial ports in the Song Dynasty", creates an immersive cultural experience. The corridors use continuous curved arches as visual guides; the warm-toned walls are paired with recessed light strips, and the soft light seems to lay a warm light background for the "Jiaozi scroll". Decorative paintings hung in a staggered manner on the walls—some of which reproduce the patterns and text textures of Jiaozi woodblocks—have frames with a metallic finish that resemble a modern interpretation of the "coin string" element, echoing vertically with the mosaic patterns on the floor derived from the outlines of ancient coins.
Upon closer inspection, the reproduction of Jiaozi woodblock carvings in the decorative paintings is particularly meticulous. The relief textures of ancient characters, coin patterns, and market scenes are like imprinting the profound weight of the millennium-old financial culture into the current space. The ceiling line design of the corridors is simple and smooth, matching the curvature of the arches and the rhythm of the wall decorations—it not only guides guests' movement flow but also allows cultural symbols to be naturally conveyed in the process of movement. When guests walk along this corridor, transitioning from public areas to guest rooms, every step feels like "touching" the historical textures of Jiaozi culture, turning the space into a "cultural bridge" connecting the past and the present.The "Jiaozi Culture" positioning of Hotel Indigo Chengdu Financial City gains greater "vitality" thanks to the customized furniture by ZENCO CASA. From the full set of furniture in guest rooms to the wood veneers in corridors, ZENCO CASA takes "craftsmanship with dedication" as the brush and "cultural understanding" as the ink, seamlessly integrating financial history, modern functionality and environmental concepts. |
